WHY THE SHELF 

Most campaigns end in vanity metrics. Yours should end in revenue. 

Impressions and engagement don't tell you what drove sales or where to spend next. We connect strategy, paid media, and measurement so every campaign makes the next one smarter. 

Built for established B2C and B2B2C brands ready to turn creator spend into measurable revenue.

$3.50+

ROAS in retail — $2.1M attributed sales in a single month

86.7% 

Positive sentiment lift across brand-lift studies

#2 

Creator post ranked on TikTok's all-time Top List

FULL-SERVICE, IN-HOUSE 

Everything a creator program needs, under one roof.

Bold hydration met vibrant, quirky creativity.

Creator Content & UGC

Real campaigns.

Real numbers. 

ROAR Organic

Papa Murphy's

Relatable dinner hacks turned scrolls into sales.

Peelz Citrus 

Made mandarins bold, fresh, and unforgettable.

Questions, answered. 

What size brands do you work with?

Established B2C and B2B2C brands running ongoing creator programs, typically with quarterly budgets starting around $25K.

How do you measure ROAS on creator campaigns?

We attribute sales through trackable links, promo codes, and paid pixels, then tie revenue back to specific creators and content.

Do you handle sourcing, contracts, and rights?

Yes, we source, vet, negotiate, and manage every creator relationship end to end, including usage rights and FTC disclosures. 

Which platforms do you run on, and how fast can we launch?

TikTok, Instagram, and YouTube, with paid amplification across each. Most programs kick off within two to three weeks of our first call. 

Is the content brand-safe and compliant?

Every post follows FTC disclosure rules and your brand guidelines, reviewed before it goes live. 

Let's make your brand

impossible to ignore.

Launching, rebranding, or ready to be seen, we build influencer campaigns that lift sentiment and compound performance. 

© 2012–2026 The Shelf, Inc. All rights reserved.

WHY THE SHELF

Most campaigns end in vanity metrics. Yours should end in revenue. 

Impressions and engagement don't tell you what drove sales — or where to spend next. We connect strategy, paid media, and measurement so every campaign makes the next one smarter. 

01 

02 

Measurement 

$3.50+

ROAS in retail — $2.1M attributed sales in a single month

86.7% 

Positive sentiment lift across brand-lift studies

#2 

Creator post ranked on TikTok's all-time Top List

Bold hydration met vibrant, quirky creativity.

Real campaigns. Real numbers.

ROAR Organic

1M+

6% 

Video views

Engagement

Papa Murphy's

Relatable dinner hacks turned scrolls into sales.

$334K

Revenue

11.6K 

Purchases

Peelz Citrus

Relatable dinner hacks turned scrolls into sales.

41.1M 

Impressions

1.7M 

Engagements

Questions, answered. 

What size brands do you work with?

Established B2C and B2B2C brands running ongoing creator programs, typically with quarterly budgets starting around $25K.

How do you measure ROAS on creator campaigns?

We attribute sales through trackable links, promo codes, and paid pixels, then tie revenue back to specific creators and content.

Do you handle sourcing, contracts, and rights?

Yes — we source, vet, negotiate, and manage every creator relationship end to end, including usage rights and FTC disclosures.

Which platforms do you run on, and how fast can we launch?

TikTok, Instagram, and YouTube — with paid amplification across each. Most programs kick off within two to three weeks of our first call.

Is the content brand-safe and compliant?

Every post follows FTC disclosure rules and your brand guidelines, reviewed before it goes live.

Let's make your brand

impossible to ignore.

Launching, rebranding, or ready to be seen — we build influencer campaigns that lift sentiment and compound performance.

© 2012–2026 The Shelf, Inc. All rights reserved.

What makes The Shelf different from a typical agency?

We’re not just one team; we’re your entire creator engine, strategy, creative, sourcing, and paid amplification, all under one roof.

Consumer Packaged Goods (CPG)

Tech & Innovation

Built for established B2C and B2B2C brands ready to turn creator spend into measurable revenue.

FULL-SERVICE, IN-HOUSE 

Everything a creator program needs, under one roof.

The roadmap to hit your goals.

Influencer Strategy

Creator Content & UGC

Content built to convert.

Paid Amplification

Allowlisting & media spend.

Creative Testing

Find winners, double down.

Vetting, contracts, rights.

Sourcing & Management

Measurement & Reporting

ROAS tied to every creator.

INFLUENCER MARKETING, MEASURED 

More revenue 

from every creator

campaign.

We turn creator partnerships into measurable sales, and prove it, campaign after campaign. 

$8+

120M+

500x

See The Shelf in Action!

Book a strategy call, we'll reply within one business day. 

See The Shelf in Action!

Book a strategy call, we'll reply within one business day.